A privacy reminder from PrettyLittleThing Read more I agree

About PrettyLittleThing.com

Welcome to our world. We provide the PrettyLittleThing girl with everything she needs to own her own style. Our girl is part of the online savvy shopping generation and trusts in us to deliver her product inspired from the catwalk and the coolest celeb muses of the moment.


From launching in 2012 we are slaying the online fashion world, one milestone at a time. With hundreds of new products dropping daily, all “nothing to wear dilemmas” are gone for good. This is fast fashion accelerated. We demystify style and take the runway to real life, making style accessible to all whatever your budget. For everything from trend led pieces, celebrity inspired looks, everyday wardrobe staples to that ultimate party piece. Trust in us for everything your #OOTD needs.


We call some of the coolest and most aspirational mega babes in the celebrity game our fans and pride ourselves on staying cool and relevant, associating with the most relevant and on-brand bloggers and influencers. Working with high profile influencers who support us in driving our brand and help to create awareness whilst acting as our ambassadors. Our customer wants their style icons to be relatable as well as aspirational, with girls they feel are more on their level.


Due to our phenomenal UK growth, our next goal was to launch overseas and we are now present and making waves in AUS, US and France. As one of the fastest growing retailers in the world we’re showing no sign of slowing down.