A privacy reminder
Protecting your Privacy
At PrettyLittleThing, we’ve got your back when it comes to your style and those all-important personal details. Our customers are super important to us, which means protecting our customers by keeping their personal data and information secure at all costs is a main priority. We know the world of data security can be tricky (and a little zzzz), but we want you to be fully clued up on everything you need to know when it comes to your personal information and how it’s used. Consider this your guide to all things privacy related.
The Lowdown On Information We Gather When Shopping With Us
How We Get Your Info
Most of the information you, the customer, provide us with happens when you’re engaging with us and our brand. This could be from anything from browsing the site, to purchasing and registering for an account.
When creating and registering an account, you may provide us with personal information including your name, email address, delivery address, phone number, credit card details, date of birth and other general marketing preferences.
We may also receive information from you via you entering one of our competitions, participating in any feedback questionnaires around your shopping experience with us, or from any communication you may have with our customer services team.
For more information please see our full privacy policy

New In
Revamp your beauty bag with new-in essentials, from makeup kit must-haves to skincare saviours.
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Rimmel
Rimmel London delivers lightweight lip-hugging colour and high shine that lasts up to 6 hours.
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Morphe
Celebrate glowing skin with your new skincare staples by Morphe 2. Vegan and cruelty-free.
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Beauty Works
Create carefree curls or soft waves with the latest in hair styling innovation from Beauty Works.
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LullaBellz
Get the salon ready hair you’ve been dreaming of from the comfort of your own home with Lullabellz.
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Bperfect
Glide the silky smooth, colour rich formula over your lips for the perfect high shine pout.
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Work From Home Beauty Box
Treat yourself to the ultimate in self-care with the beauty essentials you need when WFH.
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Booby Tape
Enhance, lift and support with the original breast tape by Booby Tape. Hypoallergenic, latex free and perfect for all bust sizes.
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Miss Patisserie
Cruelty free bath and body care that make perfect gifts for the ultimate in luxury bathing.
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The Flat Lay Co
The perfect home for all your beauty essentials with must-have make up bags.
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St Tropez
Looking for a natural, long-lasting tan? Get 20% off on our favourite St. Tropez products.
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Exclusive
For all the beauty babes out there, make sure this exclusive edit of beauty deals is on your radar this season.
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i heart
Calling all chocolate lovers… Add a sweet treat into your glam game with the ultimate lippy from I HEART REVOLUTION
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COCO & EVE
The ultimate cruelty-free haircare, body care and self-tanning essentials with the power of Bali ingredients.
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Pixi Newness
Get that post lockdown glow up with the go-to skincare and beauty essentials from Pixi.
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Malika Beauty
Brand Ambassador Malika Haqq clues you up on the beauty essentials she currently cant live without.
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i heart
Update your beauty must-haves with the essential eyeshadow palette to go heart-eyed over.
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Patchology
Maximum effects with minimal effort. Your at-home skincare made easy with Patchology.
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SKIN REFRESH
The facial to achieve that flawless glow from the comfort of your own home. No spa required.
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BEAUTY SCHOOL
From tutorials to inspiration on how to get the ultimate glam, check out our beauty school channel.
View TutorialsOUR HOW TO GUIDE TO GLAM
From hair tutorials to makeup how-to’s, watch us put some of the most talked about beauty products to the test. Worth the hype, or no?
WATCH NOWBEAUTY SCHOOL
Whether you wanna go bold and bright or keep it natural and glowy, shop all the latest must-have beauty products right here.
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