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Maybelline New York takes trends from the catwalk to the sidewalk, empowering women to make a statement, explore new looks, and flaunt their own creativity and individuality. Inspired by confident, accomplished women, Maybelline gives you advanced formulas, textures and up-to-the minute, trendsetting shades effortlessly, affordably, beautifully. Maybelline New York combines technologically advanced formulas with on-trend expertise to create accessible cosmetics with a cool, urban edge and a spirited style. With everything from products to make your skin glow to that all important bold lip, there is something here for every occasion.