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A privacy reminder
Protecting your Privacy
At PrettyLittleThing, we’ve got your back when it comes to your style and those all-important personal details. Our customers are super important to us, which means protecting our customers by keeping their personal data and information secure at all costs is a main priority. We know the world of data security can be tricky (and a little zzzz), but we want you to be fully clued up on everything you need to know when it comes to your personal information and how it’s used. Consider this your guide to all things privacy related.
The Lowdown On Information We Gather When Shopping With Us
How We Get Your Info
Most of the information you, the customer, provide us with happens when you’re engaging with us and our brand. This could be from anything from browsing the site, to purchasing and registering for an account.
When creating and registering an account, you may provide us with personal information including your name, email address, delivery address, phone number, credit card details, date of birth and other general marketing preferences.
We may also receive information from you via you entering one of our competitions, participating in any feedback questionnaires around your shopping experience with us, or from any communication you may have with our customer services team.
My White Secret
My White Secret was born from extensive market research into non-peroxide teeth whitening treatments. Their products are developed jointly with the help of experts in dental care. Lots of teeth whitening products contain harmful peroxide based formulas that erode the teeth’s natural enamel and cause irreversible damage to your pearly whites. Not only could you damage your teeth but EU/UK law now dictates that any teeth whitening product with over 0.1% peroxide must be administered by a dental professional which means lots of trips to the dentist! At My White Secret they've perfected formulas that gives you fantastic results without any of the nasties and enables you to get whiter teeth from the comfort of your own home.
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