Protecting your Privacy At PrettyLittleThing, we’ve got your back when it comes to your style and those all-important personal details. Our customers are super important to us, which means protecting our customers by keeping their personal data and information secure at all costs is a main priority. We know the world of data security can be tricky (and a little zzzz), but we want you to be fully clued up on everything you need to know when it comes to your personal information and how it’s used. Consider this your guide to all things privacy related.
Most of the information you, the customer, provide us with happens when you’re engaging with us and our brand. This could be from anything from browsing the site, to purchasing and registering for an account.
When creating and registering an account, you may provide us with personal information including your name, email address, delivery address, phone number, credit card details, date of birth and other general marketing preferences.
We may also receive information from you via you entering one of our competitions, participating in any feedback questionnaires around your shopping experience with us, or from any communication you may have with our customer services team.
- Log in to your account
- Navigate to My Info
Our third-party advertising partners and its service providers will deliver to you banner advertisements and other advertising tailored to your interests when you visit certain websites. Our advertising partner will make the data we provide it pseudonymous, this means it is not personally identifiable.
We also use a number of digital marketing networks, as well as several advertising technologies including pixels, ad tags, cookies, device identifiers and web beacons. The adverts you see from us will use some of the information we’re currently holding about you, or pervious information from your use of our services.
To learn more about the use of this information or to make choices about receiving personalised advertising provided by third parties, please visit the European Digital Interactive Advertising Alliance by clicking here.
- Companies within the Boohoo PLC group – our trusted family.
- Companies that help us and our customers use our services such as payment processors, warehouse team, courier companies and return services.
- Service providers that we work closely with to help us run things day to day and provide better experiences to customers. These companies include Google, advertising partners, our website hosting company and various other tools we use such as multi-variant testing etc.
- Companies that we feel sure get our customer’s approval. These include social media sites (such as when you login with Facebook), or if you decide to checkout using PayPal when shopping with us.
- As long as you have an account with us.
- As long as it is needed to provide services to you.
- Or as long as it is necessary in order to produce support related activities.
- Letting us know via updating your account settings to reflect this new request.
- Clicking on the ‘unsubscribe’ link in any email or text message you receive from us.
- Getting in touch and contacting our customer services team direct.
- The right to be informed about how your personal information is being used by companies.
- The right to access the personal information we hold about you.
- The right to request the correction of inaccurate personal information we hold about you.
- The right to request that we purge your data, stop processing it or collecting it in some circumstances.
- The right to stop direct marketing messages.
- The right to request that we transfer elements of your data either to you or another service provider.
- The right to complain to your country’s data protection regulator — in the UK this is the Information Commissioner’s Office.
- If you have any questions or feedback about this notice.
- If you would like us to stop using your information.
- If you want to exercise any of your rights mentioned above.
- If you have a complaint - if you feel we’ve let you down or there’s any areas we could do better, we wanna know about it.
From time-to time-on certain Websites we may offer a “sign up and save” offer. This means we will provide you with an Incentive (such as a one-time percentage off discount) if you provide us your contact details and agree to receive marketing materials. We also offer various Incentives for registering an account with us, which may include (but not be limited to) discounts on your first order, reduced or free delivery. We may also run competitions which include giveaways which require you to provide us with your contact details to enter. These Incentives may vary from time to time, but will be clearly presented to you at the time you sign up.
You can take advantage of any Incentives we offer by providing your information where requested, such as entering your email in the box to sign up for marketing communications, entering information of the designated registration page (such as name, date of birth, telephone number, postal address and email address), or in other ways that will be described to you at the time the Incentive is presented. By providing this information, you agree to receive marketing and advertising and that your personal information may be used and shared consistent with our Privacy Notice.
You can withdraw from the Incentive at any time by using the “Contact Us” section on our website, or by unsubscribing to our email marketing by clicking the “unsubscribe” link in the footer of any marketing email received.
The Incentive is reasonably related to the value of your personal information that you are providing to us. Our good faith estimate of the value of your personal information is the value of the Incentive offered to you (such as the value of the discount code, value of reduced shipping costs or the value of a competition prize or giveaway). We calculated the value of your personal information based on our expenses related to providing the Incentive.
Prettylittlething is committed to operating a business in a manner which is ethical and transparent. We recognise our responsibility to implement sufficient systems and controls to safeguard against the occurrence of forced labor and human trafficking within our supply chain. In acknowledging our legal obligation to disclose our efforts in combatting modern slavery and trafficking:
- we verify product supply chains, from within our internal Sourcing and Compliance team, adopting practices and procedures in line with SEDEX’s SEMTA (SEDEX Members Ethical Trade Audit) framework.
- we evaluate product supply chains in compliance with the laws and regulations of the counties in which they operate by independent third party audits, supplemented by unannounced audits by our internal Sourcing and Compliance team.
- we expect our suppliers to ensure the materials incorporated into the product, comply with the laws and regulations of the countries in which they operate.
- we maintain internal accountability standards and procedures for employees or contractors who fail to meet company standards regarding slavery and human trafficking. Suppliers must cooperate with our internal Sourcing and Compliance team (or third parties appointed by them) regarding the compliance and observance of standards and procedures set out by Prettylittlething.
- we provide training and guidance on human trafficking and slavery to employees who have direct responsibility for supply chain management, and employees who select suppliers and purchase orders.