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Iconic London Liquid Brow Silk Max Hold


Color: Clear

US Size:

One Size
Size Guide
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Clear, firm-hold, finishing and fixing gel-wax for lifted brows that stay all day

You asked and they answered! Introducing the new Brow Silk Max Hold formula for fluffed, lifted, finished, and fixed brows that will wow all day. This flexible shaping wax comes in a gold Iconic tube with a precision fibre applicator wand, small and agile enough to ensure each hair is coated with product, and styling can be easy and precise.

There’s no crunchy finish or stiff-feeling brows here! The max-hold gel-wax goes on with a slight white-ish pay off, lets you play and shape your arches until you’re happy with your look, and then sets as a transparent film with up to a 16H hold. What’s not to love?

And as if lovely, lifted brows wasn’t enough, this makeup must-have is infused with argan oil from Morocco, renowned for its nourishing and conditioning properties, and also vitamin peptides, which are known for their thickening, strengthening and growth stimulating benefits.

Brow Silk Max Hold is small and convenient enough to pop in your handbag and take with you wherever you go, meaning glam-on-the-go touch-ups throughout the day are totally doable (…not that you’ll need to). Or transform your brows in seconds when it’s time to go from desk to dinner.

How To Use:

Fluffy, Blown-out Brows: Brush product through brow hairs, working up towards your forehead and out towards your temples, lifting hairs for a textured, ‘un-done’ effect. Don’t push the hairs too flat against your forehead for this look, embrace the ultra-fluffy effect!

Sleek, Neat Brows: Brush product through the brows, working to lift the hairs at the inner corner and elongate the hairs through the arch and tail. Basically, follow the natural pattern of hair growth and fix the hairs into chic shape.

Lifted, ‘Laminated’ Brows: Coat your brow hairs in product, working upwards and brushing through to separate each hair. Then, ‘lay’ your brows against your skin, fixing and setting the strands down flat.

Style Information
  • Range: Home & Beauty
  • Style: Eyebrow Wax
  • Color: Clear
  • Material: N/A
  • Design: N/A
  • Occasion: Day
  • Shipping
    Shipping Option Shipping Times Shipping Costs
    USA Standard up to 5 - 8 business days $4.99
    USA Express up to 4 business days $14.99
    USA Express Click & Collect up to 4 business days $9.99
    CAN Standard up to 7 business days $15.99
    CAN Express up to 3 business days $30.99

    Please note estimated shipping times include processing time at the warehouse and are calculated from the date the order is placed.

    All orders (subject to our returns policy) can be returned up to 28 days after the date of purchase.

    Please note, we cannot offer refunds on beauty, pierced jewellery or on swimwear if the hygiene seal is not in place or has been broken.

    Click here to view our full Returns Policy.

    *Pricing Policy

    Our percentage off promotions, discounts, or sale markdowns are customarily based on our own opinion of the value of this product, which is not intended to reflect a former price at which this product has sold in the recent past. This amount represents our opinion of the full retail value of this product today based on our own assesment after considering a number of factors. That's why before checking out, it's important you acknowledge that you understand this. Cool with that? Great, happy shopping!

    Measurements in:

    How to measure

    Size guide


    Measure across the fullest part of the bust and across the shoulder blades.


    Measure around the slimmest part of your natural waistline - above your navel and below your ribcage.


    Measure at the widest part.

    Inside leg

    Measure from the top of the inside leg at the crotch down to the ankle bone.