Welcome to the world of PrettyLittleThing.com Fierce fashion at your fingertips, delivered straight to your doorstep, 24/7!
Where in the world are you?
You have no items in your shopping cart.
Color: Deep 37
An oil-free, skincare-infused, hydrating foundation that delivers a natural finish for healthy-looking skin. This luxe, longwearing, medium coverage foundation is designed to blur and diffuse the look of imperfections while deeply hydrating and nourishing skin. Crafted in Italy for the ultimate soft-focus, filter-effect look and powered by high-performing, skin-perfecting ingredients. The silky-smooth, medium to full coverage is buildable and developed across 40 shades for a range of skin tones and undertones. Plus, this long wear foundation is made to keep up with you thanks to sweatproof, transfer-proof, and waterproof performance that lasts 12 hours. It’s the best filter you’ll ever use.
Hyaluronic Acid boosts moisture levels and vitamin E delivers antioxidant protection
Pore-blurring pigments diffuse the look of imperfections
Natural, buildable coverage
Longwearing, sweatproof, and transfer-proof
Free of oils, fragrances, and parabens
Luxe formula crafted in Italy
Nurture your complexion with this oil-free, buildable foundation that is formulated for deep hydration and nourishment. Made without fragrances and parabens, and enriched with powerful, skin-smoothing technology. An ultra-hydrating form of hyaluronic acid with a small molecular structure that is easily absorbed boosts moisture. Vitamin E delivers antioxidant protection and deeply nourishes. Glycerin helps to maintain skin’s moisture levels for a soft, supple feel. This complex of highly effective ingredients provides a healthy-looking glow that will have your complexion looking—and feeling—so good.
A form of hyaluronic acid with a small molecular structure that provides a powerful, skin-smoothing moisture boost
Vitamin E, a potent antioxidant that delivers protection and deeply nourishes skin
Glycerin, a hydrator that helps to maintain skin’s moisture levels, keeping it soft and supple
Filter Effect Soft-Focus Foundation is all about that natural finish and soft, hydrated skin. Follow these steps for how to apply foundation flawlessly and keep dry skin away.
Begin by gently exfoliating to remove any dry skin. Follow with your daily moisturiser.
Apply a hydrating primer or Priming Beauty Oil.
Use a damp Microfiber Beauty Sponge to apply foundation, building product as needed.
Complete your look using cream formulas for your blush, bronzer, or any other complexion product.
To set for all-day wear, apply just a small amount of loose setting powder with a large synthetic brush. You can also use a quick spritz of setting sist, or a hydrating formula setting spray.
PRO TIP: For an extra boost of hydration, mix a drop of Priming Beauty Oil directly into your foundation and apply, layering as needed to get the coverage you want.
Please note estimated shipping times include processing time at the warehouse and are calculated from the date the order is placed.
Please note, we cannot offer refunds on beauty, pierced jewellery or on swimwear if the hygiene seal is not in place or has been broken.
Click here to view our full Returns Policy.
Our percentage off promotions, discounts, or sale markdowns are customarily based on our own opinion of the value of this product,
which is not intended to reflect a former price at which this product has sold in the recent past. This amount represents our opinion
of the full retail value of this product today based on our own assesment after considering a number of factors. That's why before checking out,
it's important you acknowledge that you understand this. Cool with that? Great, happy shopping!
How to measure
Measure across the fullest part of the bust and across the shoulder blades.
Measure around the slimmest part of your natural waistline - above your navel and below your ribcage.
Measure at the widest part.
Measure from the top of the inside leg at the crotch down to the ankle bone.
Item(s) added to cart